Where it all began

our founder Dr Britt Cordi suffered from extreme eczema all through her childhood. But 25 years ago, while studying for a PhD in molecular biology and nature conservation she discovered the incredible health and wellness benefits of freshly pressed wheatgrass juice on her own body.

Britt never forgot her vision, to give people the confidence to take control of their own well-being and discover the tangible health benefits that these miraculous Superfood juices have to offer. She travelled the globe, delivering inspirational wellness presentations and helping people to improve their health with informative health updates sent out to the customers each week. 

Fast forward to 2017 and the continual innovation and advancement meant that the business had outgrown the LiveWheatgrass name. ‘Britt’s Superfoods’ was born and the company received exciting funding from private equity investors, ensuring that the crusade to spread the word about the benefits of wheatgrass and superfood juices could continue and expand. 

Our progress continues; and 2023 will bring some exciting new developments for Britt and the Partners who recommends the juices to their clients. With innovative new Superfood products and exciting benefits for our customers, we’re confident that the future holds great things and we’re delighted to have you with us for the next step in our journey.

The beginning

1985

A young Britt discovers the health benefits of freshly pressed Wheatgrass juice.

Studies

1999

Britt studies for her PhD in molecular biology.

Wheatgrass

2009

Britt identifies a gap in the market for organic, outdoor grown Wheatgrass juice.

LiveWheatgrass Limited

2009

LiveWheatgrass Ltd is founded and makes a difference to the lives of thousands of customers through its award-winning Wheatgrass juice.

Innovation

2012

LiveWheatgrass Ltd continually innovates, launching a catalogue of other Superfood juices.

Britt Superfoods is born

2017

The market demand grows and Britt’s Superfoods is born.

Partner Programme

2020

Empowering individuals passionate about health and wellness to transform their passion into a thriving business. We provide access to comprehensive training, marketing materials, and ongoing support from Britt’s Superfoods.

Sustainable packaging

2021

Our new delivery packaging is designed with sustainability in mind. Each package is crafted from up to 10 recycled plastic bottles, contributing to the recycling of over 36,000 plastic bottles annually and some of our packaging is made from 100% recycled textiles. Keeping our juices frozen to lock in their nutritional benefits. Additionally, all of our packaging is fully recyclable, reinforcing our dedication to sustainability.

Celebrating the launch of 15 products over 15 years.

2024

We are continuously developing new unique products, ensuring that every item undergoes rigorous testing to maintain the highest quality standards. Our commitment to local organic sourcing, sustainability, and environmental kindness remains at the core of our brand.